This week we talk with
Mr. Marc McConnaughey, Senior Vice President of ViewSonic's Advanced
Technology Group. ViewSonic is one of the newest players in the
Pocket PC arena, and the V35 has been well received thanks to its
excellent transflective display, slim and lightweight design and
low price. How did a company known primarily for high quality monitors
and LCD displays get into PDAs? Who designed the V35? Read on to
did you manage to make a quality Pocket PC at such an affordable
by Tom Offutt of ViewSonic] ViewSonic has always been known
for providing high performance display products at an affordable
price. The V35 is just another example of how well the ViewSonic
development and manufacturing model works.
screens are obviously superior to other PDA screen technologies.
Does this screen technology add significantly to unit price?
LCD panel is a major cost component of every PDA. ViewSonic was able
to leverage our close relationships with leading design/manufacturing
partners to incorporate the latest display technology in the V35.
there anything on the horizon that ViewSonic, a well-known monitor
and LCD company, is working on that will surpass transflective technology?
are many new developments in display technology that will be incorporated
in future display-based products, among the most interesting for small
display products is OLED (Organic Light Emitting Diode). Although currently
in its infancy, OLED shows great promise for use in battery powered
V35 uses a different memory technology from other Pocket PCs, whereby
a portion of RAM is actually used by the unit and is unavailable to
the user. Can you tell us a bit about how this works and the benefits
V35 offers a lower cost memory architecture called NAND, enabling us
to pass savings on to the customer. NAND also allows for faster random
read speed and write performance, as well as larger block size. We
felt all of these benefits were critical to our customers, and outweighed
the need for additional accessible memory.
design usually goes along with price, but the V35 has good looks at
a budget price. If you can tell us, who designed the V35? It's such
an attractive, slim unit, especially in comparison to the new and similarly
priced Dell Axim X5 which was designed by a company not known for elegant
Marc McConnaughey: ViewSonic
designed the V35...
already come out with a few key accessories, such as additional cradles
and styli as well as the keyboard. Will we see any new accessories
in the future for those who love to expand their PDAs? Also, will we
see other models forthcoming from ViewSonic?
Marc McConnaughey: Although
we do not disclose our roadmap, ViewSonic is committed to creating
solutions that support our customers needs. We will continue to offer
the solutions that improve the productivity of our consumers.