MySpace, the world's most popular social network, and Sprint announced today that Sprint will be the first U.S. wireless carrier to link to the free MySpace Mobile website once it officially launches in early 2008, at no additional charge to Sprint data subscribers. This means that Sprint customers with enabled phones will not have to type a URL address to access MySpace Mobile on their phones, but instead will be able to click to access it from the Sprint portal. The new version of MySpace Mobile will feature rich graphical design, a revamped email interface and the availability of product features previously unavailable to mobile users of MySpace. The site is currently in beta at http://mobile.myspace.com and has seen over 1 million unique visitors since its release in September.
In addition to the new MySpace Mobile, Sprint customers will also be able to directly link to other leading mobile websites from Fox Interactive Media (FIM), including FOXSports.com, AskMen.com and its network of MyFOX.com local affiliates. The agreement was announced this morning by FIM President Peter Levinsohn at Sprint's annual Application Developer Conference in Hollywood, FL.
The MySpace Mobile beta launch complements the leading social networking platform's current mobile offerings, which include mobile alerts and premium applications on devices offered in the U.S. by Sprint and other carriers. In September, FIM launched and began selling advertising on free mobile extensions of a number of its Websites.
Sprint and FOX have partnered on mobile content distribution since 2002, when Sprint first began syndicating sports news and scores from FOXSports.com. Since then, the two companies have worked together to distribute everything from local news, weather and traffic data to live sporting events.
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