MasterCard Worldwide today announced the availability of the MasterCard Priceless Picks iPhone application which gives consumers a location-based utility to find and share their favorite picks with friends and family. Leveraging the iPhone's GPS technology, users can instantly find shopping deals, entertainment options, dining venues and special experiences just steps away from where they are or where they?re traveling to, for business or for pleasure.

Unique features of the MasterCard Priceless Picks app include:
? User-generated content and partner generated offers
? Priceless Picks separated into five categories including Priceless, Dining, Shopping, Entertainment and Other
? Pinpoints Priceless Picks in your selected location
? Add your own Priceless Pick by simply inputting the name, description and location along with your first name and a Priceless Pick category
? ?Send to a Friend? allows you to share your Priceless Picks with others via email

Priceless Picks is available for free download at the iPhone App Store or at iTunes App Store

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