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Kaplan Test Prep and Admissions for Smartphones
      #15927 - 09/29/04 07:43 PM

NEW YORK, NY/KANSAS CITY, MO ? (September 29th, 2004) ? For all those parents and grandparents looking for a reason to justify that smartphone their teen is begging for, leading test prep provider Kaplan and software company Handmark may have just come up with the ?killer app?: a better college education.

Kaplan Test Prep and Admissions, the world leader in test preparation, and Handmark, a leading developer and publisher of software for smart mobile devices, just announced the debut of Kaplan Mobile ACT?SAT/PSAT 2005 for mobile phones and PDAs, giving on-the-go students a powerful advantage in preparing for their all-important college admissions exams. Unlike other competitive products, Kaplan Mobile SAT/PSAT-ACT 2005 is compatible with nearly all popular platforms and devices ? suitable for most Palm OS-powered devices, Windows Mobile-based Pocket PCs and Smartphones, as well as Symbian, BREW and Java mobile phones. Kaplan Mobile SAT/PSAT- ACT also incorporates a broader array of study formats than existing flashcard-centered products, providing strategies, practice tools, and fun prep challenges in the form of games students can play on their own or with others, quizzes, practice tests and other interactive options.

?In March 2005, the SAT will undergo some of its most sweeping changes ever,? notes Handmark vice president Douglas Edwards. ?Students preparing for college admission need to be ready for these new challenges. With Kaplan Mobile SAT/PSAT 2005-ACT it?s now possible to hone SAT, ACT, and PSAT skills anywhere, anytime. This offering is designed not only to help students prepare for the new challenges of the new SAT, but to do so on the most advanced mobile test prep product available, with the broadest content. It incorporates a diverse array of formats, hundreds of sample test questions, and offers a fun and engaging interface with customizable backgrounds. Best of all, this program has been developed in partnership with the world leader in college test preparation?Kaplan Test Prep and Admissions.?

?Test preparation is evolving, and studies have shown that the most effective learning is reinforced through multiple methods of study,? says Jon Zeitlin, General Manager, Kaplan Test Prep and Admissions. ?To that end, Kaplan has always made a concerted effort to give students every opportunity to learn in the way that suits them best and affords them the opportunity to excel on the test. And as students have embraced new technologies over the years ? PCs, the Web, PDAs, and now next-generation mobile phones ? we?ve adapted our materials and offerings in ways that make the most of these new media, in order to make test prep as convenient as possible for our students. Because students are using such a wide range of devices, we sought a development partner with an established track record of success across multiple devices, which was Handmark.?

Complete with exciting sounds and customizable backgrounds, Kaplan Mobile ACT?SAT/PSAT 2005 is a comprehensive, convenient, and effective tool students can use at school, when traveling, or whenever they have time to spare. The program includes over 1,200 questions and tips, plus the ability to engage in challenging game scenarios either alone or with friends to improve knowledge and results.

Kaplan Mobile SAT/PSAT-ACT offers a variety of features and tools to maximize student performance. Dynamic flash cards can be personalized to help overcome problem areas, while challenge game feedback enables learners to review and practice questions that were missed for better scores. A strategy area also teaches secrets to successful test-taking.

Most Smart Devices
Kaplan Mobile SAT/PSAT-ACT supports virtually all smartphones or PDAs that run Palm OS 3.5 and higher, Windows Mobile 2002 or 2003 for Pocket PCs and Smartphones, BREW 2.0, and Java
(J2ME MIDP 1.0/2.0). Symbian UIQ and Series 60 devices will be added in early 2005.

Pricing and Availability
The Kaplan Mobile SAT/PSAT-ACT is priced at $29.99 (MSRP) and will soon be available either online (visit www.handmark.com or www.kaptest.com) or through most major computer, home electronics, and office product retailers.

For more information about Kaplan Mobile SAT/PSAT-ACT, visit www.handmark.com.

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About Handmark:
Handmark is the #1 developer and publisher of entertainment and productivity software at retail for handheld mobile devices. Handmark is unique in its comprehensive offering of application software and online and wireless services. Handmark offers the broadest collection of fully supported tools and toys for a mobile generation.

Handmark leads the industry in offering handheld computing software through all available channels, including both online (visit the Handmark Store at www.handmark.com) and at retail. Handmark also owns and maintains MemoWare.com, the largest repository of free content for mobile devices.

Handmark is a member of Microsoft Mobility Partner Advisory Council (MPAC) ? a unique partner program developed by Microsoft to serve as a focused feedback mechanism for Microsoft Windows Mobile platform development, and provide leading companies with the tools and resources they need to bring the most innovative and successful mobility solutions to market.

Handmark is also a charter infrastructure partner of Palm Powered Mobile World.

About Kaplan Test Prep and Admissions:
Kaplan Test Prep and Admissions is a division of Kaplan Inc, (www.kaplan.com) a premier provider of educational and career services for individuals, schools and businesses worldwide. Kaplan is comprised of four divisions: Kaplan Test Prep and Admissions, which offers test prep and admissions services worldwide, including K12 services for schools; SCORE!, which offers after-school learning programs for kids; Kaplan Professional, which offers licensing and continuing education training and compliance tracking; and Kaplan Higher Education, which offers post-secondary educational certificate and degree programs online and through 68 campus-based schools. The company reported $838 million in revenue in 2003. Kaplan is a wholly-owned subsidiary of The Washington Post Company (NYSE: WPO).



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