Today T-Mobile will announce the continued expansion of its Sidekick brand, adding two new T-Mobile Sidekicks this fall - the T-Mobile Sidekick LX and T-Mobile Sidekick Slide. Here is more info:
"These latest additions to the iconic product line debut two new, unique form factors - appealing to both Sidekick loyalists looking to get the latest and greatest and those new to the Sidekick brand.
? T-Mobile Sidekick LX (Price $299 with a two-year contract):
With a number of enhancements of its predecessors - requested by those that live, breath and love Sidekick - the Sidekick LX boasts a thin, clean profile design, a large WQVGA screen that incorporates high-definition Sharp Aquos LCD technology, a camera with flash, enhanced media capabilities and mood lights that light-up with definable alerts for various communication functions. Featuring the iconic swivel screen that differentiates a Sidekick from all other handsets, the Sidekick LX will come in a midnight blue or espresso brown finish.
? T-Mobile Sidekick Slide (Price $199 with two-year contract):
Maintaining the popular communication features that the Sidekick is known for ? full-QWERTY keyboard, a variety of messaging options and a great Web browsing experience ? the Sidekick Slide is redesigned with a new look and feel. Debuting a smaller form factor with a slide-up screen, this pocket-friendly Sidekick comes in a black with deep purple finish.
In addition to the debut of the new devices, there?s also an interesting story with respect to how Sidekick customers stay connected. T-Mobile Sidekick customers text more than they talk with more than 3,000 IMs and 600 text messages sent/received each month. The social networking use on the device also continues to take off. Today more than 80% of the webpage views on Sidekick are to MySpace. In line with this trend, we just announced a new MySpace application last week which will roll out to Sidekick customers during the next month.
Additionally, today also marks the kick-off of Sidekick Nation, a user-generated video contest where Sidekick fans are charged with creating an original short film that exemplifies how their Sidekick serves as their social lifeline. Participants have the chance to win a grand prize of $10,000 and a trip to Hollywood to see highlights of their video aired on Jimmy Kimmel Live! For information on Sidekick Nation, visit www.sidekick.com on 9/26."
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