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Tong Zhang
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Reged: 06/26/02
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LG and Dolby today announced that LG would be the first handset maker to incorporate Dolby Mobile into mobile phones bound for the global market. The companies signed an agreement that grants LG a license to embed Dolby Mobile Technology into its phones. Here is more info:
Dolby Mobile is an audio processing technology platform designed to deliver rich, vibrant audio and dramatically improve listening enjoyment. Built on Dolby?s extensive portfolio of technologies, Dolby Mobile has been optimized for mobile applications. Dolby Mobile is designed to allow customers to optimize and tailor audio for an enhanced entertainment experience. LG plans to apply Dolby Mobile technology to a wide range of multimedia features on its phones. Some of the Dolby Mobile features that LG plans to incorporate into its phones include: - Mobile Surround, which delivers a realistic surround sound experience using headphones - Sound Space Expander, which creates a wide, rich and spacious soundstage experience especially suited to music playback - Natural Bass, which adds powerful boost and bass extension - High Frequency Enhancer, which enhances music and other content by restoring high-frequency effects - Graphic EQ, which helps tune the audio experience for different content types - Sound Level Control, which helps level out audio for a more consistent playback volume - Mono-to-Stereo Converter, which improves the playback experience of user-generated content The companies held a signing ceremony earlier today in Seoul to officially kick off their collaboration. Dr. Woo Young Kwak, R&D Center Head of LG Electronics Mobile Communications Company, and Stuart Mitchell, Senior Vice President, Sales at Dolby Laboratories, attended the ceremony. LG plans to begin launching high-end multimedia phones that incorporate Dolby Mobile technology from the fourth quarter of this calendar year.
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