Sony Ericsson today announced the launch of PlayNow plus, which will offer unlimited music download over the air. Here is more info about this service:
* Turn on the PlayNow plus phone and start to browse, download, and play unlimited amounts of music?anytime, anywhere
* PlayNow plus brings you 1000 of the recent most popular songs, both locally and globally, already preloaded and access to millions more.
* Using the latest high speed mobile networks you can now enjoy super fast downloads. Music is downloaded to your phone in seconds.
Enjoy music on the move and at home:
* As well as being able to browse millions of tracks on your phone, a complimentary PC player is available allowing you to download and play as much music as you like on your PC.
Ease of Use:
* There is no more need for slow and cumbersome cables to get music from your PC onto your phone. Send your favourite playlist from home to phone in a matter of seconds.
Keep your favourite music forever:
* Keep your most-played music tracks at the end of your contract to play whenever you like on whatever MP3 compatible player you have.
Share the experience:
* Create your own profile, recommend your music to your PlayNow plus friends, and catch up on the latest music news with direct links to artists and their songs.
* To add to the discovery and community aspects of PlayNow plus, TrackID? charts, generated by Sony Ericsson consumers around the world, are also included.
The service is due to launch commercially with operator Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in 2009. A special edition of the Sony Ericsson W902 Walkman phone including the PlayNow plus service will be the first phone to be launched. Sony Ericsson will include, as part of the service, 1000 of the recent most popular digital songs, with each Sony Ericsson W902 Walkman with PlayNow plus for Telenor in Sweden. Pre-loaded music offers are also planned for subsequent PlayNow plus-enabled phones.
The Telenor offer for the launch in Sweden includes:
* Unlimited access to millions of songs
* Sony Ericsson W902 Walkman phone: 5 mega pixel autofocus camera,8GB storage capacity, Clear audio experience
* 1000 of the recent most popular local and global digital songs preloaded
* At the end of the subscription, the consumer will keep a large number of their most played songs, forever that can be played on any MP3 player
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