RIM made several announcements today at the BlackBerry Developer Conference, including plans to launch a new online application storefront and a new on-device application center.
Here is more info on this announcement:
-RIM plans to launch the application storefront in March 2009; BlackBerry application developers can begin submitting their applications and content for inclusion in December 2008.
-The storefront will allow developers to set their own prices for applications; developers will retain 80 percent of the revenue generated from their applications.
-RIM is working with PayPal to provide consumers with a convenient and trusted way to pay for applications within the new application storefront, right from their BlackBerry smartphone.
-Organizations that have deployed BlackBerry Enterprise Server or BlackBerry Professional Software will retain control of what applications can be downloaded
-RIM is also working with its carrier partners to provide carrier-customized, on-device application centers. RIM has already worked with carriers successfully to provide this type of on-device distribution system for individual software applications, such as the popular Facebook for BlackBerry Smartphones application.
-RIM is already working with carrier partners on plans to roll out the BlackBerry application center on future BlackBerry smartphones.