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RIM to Launch BlackBerry Application Storefront
      #31682 - 10/21/08 02:23 PM

RIM made several announcements today at the BlackBerry Developer Conference, including plans to launch a new online application storefront and a new on-device application center.

Here is more info on this announcement:

-RIM plans to launch the application storefront in March 2009; BlackBerry application developers can begin submitting their applications and content for inclusion in December 2008.

-The storefront will allow developers to set their own prices for applications; developers will retain 80 percent of the revenue generated from their applications.

-RIM is working with PayPal to provide consumers with a convenient and trusted way to pay for applications within the new application storefront, right from their BlackBerry smartphone.

-Organizations that have deployed BlackBerry Enterprise Server or BlackBerry Professional Software will retain control of what applications can be downloaded

-RIM is also working with its carrier partners to provide carrier-customized, on-device application centers. RIM has already worked with carriers successfully to provide this type of on-device distribution system for individual software applications, such as the popular Facebook for BlackBerry Smartphones application.

-RIM is already working with carrier partners on plans to roll out the BlackBerry application center on future BlackBerry smartphones.

Developers who are interested in the BlackBerry application storefront can sign up to receive periodic updates on www.blackberry.com/storefrontinfo




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