Handango today announced its 2008 Handango Yardstick, a proprietary global trend index offering unique insight into the smartphone content industry. Here are the top 10 top-selling applications on variety of platforms and genres:
Following the trend from the first half of 2008, the Games category continued to experience double-digit growth. Games accounted for 11% of top category sales in 2007 and grew to 19% of top category sales in 2008. Handango has been aggressively expanding its high profile games offerings through strategic partnerships with top mobile game publishers including EA Mobile, Capcom Interactive, Glu Mobile, Digital Chocolate and iPlay among others.
RIM (BlackBerry) BlackBerry was the big winner in 2008 - seeing dramatic growth in smartphone application purchases and accounting for five of the top ten devices adding content. BlackBerry 8830 World Edition and the BlackBerry Curve took the top two positions respectively. In 2007, Blackberry accounted for 18% of apps sold and increased to 31% of apps sold in 2008. BlackBerry had the most new content titles in 2008 adding 3,365 applications to the Handango catalog. Personalization was the #1 category, while six games made the top 25.
The top-five best-selling applications for BlackBerry in 2008 were: 1. Ringtone Megaplex (ringtones) 2. VoiceControl (voice command) 3. Colour Your Trackball (trackball customizer) 4. BBSmart Email Viewer (email viewer) 5. eOffice 4.5 (attachment viewer)
Windows Mobile Professional (Formerly Pocket PC) WMP had the most new content providers of any platform at 382 and remains the largest platform by units. Samsung's Omnia and the HTC Touch Diamond were two new devices in the list of top ten smartphones adding content.
The top-five best-selling applications for WMP in 2008 were: 1. Spb Mobile Shell 2.1.4 (today screen plug-in) 2. MobiTV (streaming television) 3. Spb Backup 2.0.1 (file backup) 4. Spb Pocket Plus 4.0.2 (today screen plug-in) 5. Pocket Informant 8 (today screen plug-in)
Windows Mobile Standard (Formerly Smartphone) Video made up 17% of top ten category sales, which was the highest of any platform. Additionally, Games category sales grew from 10% to 21% year over year.
Palm OS PIM and Games accounted for over 54% of the top 10 category sales during 2008. Games category sales grew from 12% to 18% and PIM made up 36% of sales which is higher than on all other platforms.
The top-five best-selling applications for Palm OS in 2008 were: 1. SplashID Desktop (information security) 2. VoiceControl (voice command) 3. PocketMirror Standard (Outlook synchronization) 4. SplashID (information security) 5. Agendus Desktop Edition (Outlook synchronization)
Symbian GPS was the #1 search term on for Symbian devices up from #3 in 2007 showing the growing demand for GPS products in the smartphone marketplace. Nokia's N95 made the top ten list of devices downloading content. Symbian developers added 2,198 smartphone apps to the marketplace and 283 new content providers.
The top-five best-selling applications for Symbian in 2008 were: 1. ProfiMail (email viewer) 2. Handy Weather (weather monitor) 3. Advanced Call Manager (call manager) 4. Quickoffice Premier 5.0 (document manager) 5. X-plore (file manager)
Android The newest platform offered by Handango, Android applications have the lowest ASP of any platform with games making up 11 of its top 25 applications and Messaging and Games accounting for 60% of the top category sales.
The top-five best-selling applications for Android in 2008 were: 1. IM+ All-in-One Messenger (IM consolidator) 2. TETRIS (puzzle game) 3. SMobile VirusGuard (virus protection) 4. Mobiola Video Studio (video manager) 5. MONOPOLY Here & Now (board game)