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Sony Ericsson Launches the C901 and Naite GreenHeart Phones
      #33409 - 06/04/09 02:56 PM

Sony Ericsson today unveiled two new GreenHeart products. The GreenHeart programm launches with two flagship products - the C901 GreenHeart and Naite, both candy bar phones, plus the MH300 GreenHeart headset, one of the greenest headsets on the market. Here is more info on these new phones and some info on Sony Ericsson's GreenHeart concept:

"The GreenHeart concept is a key pillar in Sony Ericsson's revitalised product portfolio strategy and the sustainable innovations found in the GreenHeart pioneer products will eventually roll out into the broader portfolio.

Both new GreenHeart phones build on Sony Ericsson?s industry leading ?green core?, the result of a long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process.

The first flagship product to be launched, the C901 GreenHeart, will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper and reducing the environmental impact of transporting the final product through more compact packaging. The C901 GreenHeart phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The phone is coloured with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC).

The C901 GreenHeart will ship with the MH300 GreenHeart headset, one of the greenest headsets available, made up of 100% recycled plastics in 4 out of 5 hard plastic parts and far exceeding legal environmental requirements.

As well as featuring many of the innovations showcased in the C901 GreenHeart, Naite will come to market with a low-power charger, the EP300 GreenHeart charger, one of the first of its kind to be introduced to the market. Thanks to these innovations, the overall CO? footprint over the full life of the C901 GreenHeart and Naite is reduced by 15%.

The first GreenHeart pioneer phone, the C901 GreenHeart will also include a WalkMate application, letting users really walk the talk about being more eco-friendly by comparing the steps they take with the equivalent journey travelled by car. And Naite includes an Ecomate application helping users make greener choices in their everyday life as well as a Carbon Footprint Calculator to show you how much CO? you are saving when you walk instead of taking the car.

C901 Specs:

- 262.144 color TFT
- 240x320 pixel

- Memory Stick Micro (M2) support (up to 8 GB)
- Phone memory 120MB

- GSM/GPRS/EDGE 850/900/1800/1900
- UMTS/HSUPA 900/2100

Available colours
- Ocean White

- 105.0 x 45.0 x 13.0 mm
- 4.1 x 1.8 x 0.5 inches

- 107.0 gr
- 3.8 oz

Naite Specs:

- 262,144 color TFT QVGA
- 240x320 pixel

- SanDisk microSD/Transflash support
- Phone memory 100MB

- GSM/GPRS/EDGE 850/900/1800/1900

Available colours
- Vapour Silver - Ginger Red

- 108.0 x 47.0 x 12.6 mm
- 4.3 x 1.9 x 0.5 inches

- 84.0 gr
- 3.0 oz

For more information on the GreenHeart programme and Sony Ericsson?s overall sustainability commitment, please join us for a global web cast and Q&A at 13:00 (UK time) on Thursday 4th June.


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