IREX Technologies today unveiled the IREX DR800SG - a sleek, 8.1-inch, touch-screen eReader that offers multi-mode 3G wireless capabilities. Complementing the modern design of the device, users can purchase books, newspapers or magazines from a wide variety of sources. In addition, IREX supports multiple formats including industry standard ePub format and multiple DRM solutions, rather than a single, "closed" proprietary format that locks content to a specific device.
The IREX device is supported by key partners Barnes & Noble, Inc., Best Buy, Qualcomm and Verizon Wireless, which together provide access to the content, retail presence and the most reliable wireless network in the country, setting the DR800SG apart in an increasingly competitive market.
IREX teams with industry leaders The IREX device includes the Barnes & Noble eBookstore from Barnes & Noble, the world?s largest bookseller, giving users access to more than 750,000 titles, including new releases and bestsellers at $9.99. Barnes & Noble expects its eBookstore (www.bn.com/ebooks) will increase to well over one million titles within the next year, inclusive of every available eBook and eBook originals from book publishers.
3G wireless connectivity for the IREX device is powered by Verizon Wireless? network ? the nation?s largest and most reliable wireless network. With wireless connectivity, customers can purchase and quickly download an eBook from an airport gate, couch or coffee shop ? without being tethered to a PC.
The IREX device also leverages the Gobi multi-mode 3G embedded module which contains Qualcomm?s mobile broadband technology for connectivity to 3G networks around the world. The IREX DR800SG is the first eReader to leverage Qualcomm?s technology to support global connectivity enabling the device to be activated in any market. The IREX DR800SG will launch in Europe the first half of 2010. Additionally, users will have the ability to download content to the device while traveling abroad next year.
Best Buy will carry the DR800SG at select stores beginning later this fall. Giving users access to the device through a retailer recognized for providing hands-on interaction with technology will drive increased awareness and understanding of eReaders, as potential buyers can see, touch and even test the product ? a must do for consumers buying an eReader device.
Key product specifications ? Big screen, compact design ? some competitive devices offer a similarly-sized device but with a much smaller display area. IREX?s 8.1-inch screen is ideal for books, magazines and newspapers with detailed graphics. ? Purpose-built device ? the DR800SG uses the latest electronic paper display technology to deliver an experience that is closer to reading ordinary paper than possible with a netbook or tablet device. It also has longer battery life and is lightweight. ? Easy navigation ? the device turns pages faster than competing products, and navigation is easy with an interactive touch screen and straightforward buttons. Users can search their library or add a bookmark with a tap of a stylus or skim an eBook with a touch of a thumb. ? Customized reading ? users can enlarge or reduce text size and margin widths or select portrait or landscape mode to suit their preferences.
Pricing and availability The IREX DR800SG with a leather cover will be available in October at select Best Buy locations. The device has an MSRP of $399.99. Wireless access to download content is included in the cost of the DR800SG and no contract is required.