On Sunday, Sept. 27, Sprint launched a unique form of video entertainment designed to encourage wireless users to belt it out, sing a goodbye song to their current wireless carrier, and choose Sprint instead. In a sign that the times they are a changin', Sprint is offering Any Mobile, Anytime - a new feature of Sprint Everything Data plans that offers customers unlimited mobile-to-mobile calling from the Sprint Network to ANY wireless phone on any U.S. wireless carrier network at any time.
Sprint?s call to action behind the new spots is simple: go to www.mobilegoodbye.com choose a preferred tune (based on your current wireless carrier), then watch as a hip crooner bursts into a breakup song aimed at the restrictive calling circles of T-Mobile, AT&T or Verizon Wireless. People are encouraged to share the short video with friends, family and colleagues to illustrate that wireless phone subscribers can, indeed, beat it with Sprint?s Any Mobile, Anytime offering.
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