Kicking off the final week of October, HTC, now the third largest smartphone manufacturer in North America, HTC will begin its first global brand campaign today in the UK and it will continue to Asia and North America later this week.
Introduced in more than 20 countries worldwide with the tagline, "quietly brilliant", the campaign is designed to build awareness and understanding of HTC among mainstream consumers. The concept grew organically from HTC's history of creating quality products and putting customers first. With strong partnerships and powerful product portfolio, HTC feels that now is the right time to step out and say ?You don?t need to get a phone, you need a phone that gets you.?
Though you may have already seen some of our teaser billboards featuring the word ?YOU? on a white background, you will soon see increased market visibility. Along with additional billboards featuring a variety of HTC products, HTC?s new advertisements will begin to appear in the form of bus wraps, online banners, and television commercials. In keeping with HTC?s theme that one device does not fit all, the campaign will feature multiple phones across carriers and platforms remaining focused on YOU, our customer.