During a keynote at Open Mobile Summit today in San Francisco, Cole Brodman, Chief Technology and Innovation Officer at T-Mobile USA, discussed the company's continued investment in Android. Below are highlights from his keynote:
In its Q4 line-up, T-Mobile will feature four Android-based phones in what promises to be a breakthrough quarter for smartphones. These include: The Motorola CLIQ (now available), the Samsung Behold II (coming soon), the T-Mobile G1 and the T-Mobile myTouch. T-Mobile is very encouraged by customer adoption and excitement for what myTouch enables. Here are some compelling T-Mobile myTouch usage trends Cole shared:
? About half myTouch users visit the Android Market at least once per day.
? 80% of myTouch users browse the web at least once per day, and 2/3 say several times per day.
? Nearly half of myTouch users say they have ?completely customized? their myTouch.
? More than 40% of myTouch users access social networking sites multiple times per day.
As the Android Market has grown from 50 applications (when T-Mobile launched the G1) to more than 12,000 today, T-Mobile continues to look for ways to help customers discover compelling new applications. For example:
? With the introduction of the T-Mobile myTouch 3G, T-Mobile created T-Mobile AppPack on Android Market, which features select 3rd party and T-Mobile made apps. T-Mobile recently refreshed AppPack with new, suggested applications ? 34 apps in all, including a mix of free and paid apps.
? Later this month, the company will take this a step further by introducing a T-Mobile Channel on Android Market (that will be live by Thanksgiving), and Android Market (including the T-Mobile Channel) will soon feature carrier billing making it easier and more streamlined for customers with T-Mobile Android devices to purchase their favorite applications.
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