Today, at its annual Capital Markets Day event, Nokia set key targets and forecasts for the company and its industry for 2010. Senior company executives outlined how Nokia's focus on execution combined with its core competitive advantages, position the company to achieve and sustain broad-based success in the mobile devices market. At the event, Nokia also demonstrated significant improvements to its forthcoming version of the Symbian user interface. Here are some highlights:
Targets and forecasts for Nokia and the mobile device industry
- Nokia expects industry mobile device volumes to be up approximately 10% in 2010, compared to 2009.
- Nokia targets its mobile device volume market share to be flat in 2010, compared to 2009.
- Nokia targets lower average selling price (ASP) erosion of its mobile devices in 2010, compared to recent years.
- Nokia targets to increase its mobile device value market share slightly in 2010, compared to 2009.
Nokia Devices & Services operational priorities
In addition to providing its key financial targets, Nokia also outlined key Devices & Services operational priorities for 2010. These are:
- Improve our user experience;
- Re-engineer our Symbian user interface; deliver a major product milestone before mid-year 2010, and another major product milestone before the end of 2010;
- Deliver our first Maemo 6-powered mobile computer, with an iconic user experience, in the second half of 2010;
- Significantly increase the proportion of touch and/or QWERTY devices in our smartphone portfolio;
- Scale up our Services business by expanding geographically and in partnership with more operators;
- Provide third party developers with better tools to create applications and content for our Ovi ecosystem;
- Further optimize the industry's lowest cost end-to-end business model in Mobile Phones; and
- Continue to build on our affordable and localized services offerings for emerging market consumers.