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AT&T Strengthens Business Applications for the iPhone
      #36479 - 03/23/10 02:05 PM

ATT has announced a new native application for business users that can help bring the power of iPhone to the enterprise. Using the ATT WorkBench for iPhone solution, businesses can now easily provision, deploy and control enterprise web applications for work in a highly-secure, reliable and manageable fashion. More info:

Available for download from the App Store, AT&T WorkBench helps extend existing enterprise application services to iPhone through secure web apps hosted in a managed environment. It enables companies to deploy enterprise applications in a highly-secure manner ? even on mobile devices purchased by individuals.

A significant enhancement to the AT&T Mobile Enterprise Applications Platform (AT&T MEAP), AT&T WorkBench provides:

* Role-based deployment of web applications.
* Enhanced IT controls for web applications such as policy management, mobile VPN, over-the-air updates and remote data lock/wipe.
* Certificate-based authentication using SCEP (Simple Certificate Enrollment Protocol), which is aligned with iPhone?s over-the-air enrollment and configuration process. Ability to run multiple enterprise web applications simultaneously and toggle instantly between active web applications.
* Enables employees to work with their critical data and applications offline and automatically update when they reconnect to the network.

AT&T WorkBench is an integral part of AT&T MEAP, powered by Antenna Software, which offers hosted and managed mobile integration solutions and application consulting services for companies that want to extend their business-critical information to mobile employees. AT&T WorkBench enables IT organizations to provision, deploy and administer web applications and collaboration tools on the iPhone based on an employee?s role and job requirements. By leveraging AT&T MEAP?s hosted infrastructure, companies can easily create a highly-secure and private channel for deploying their own corporate mobile web applications with bi-directional, push messaging that helps increase transaction reliability and security.

Accessible through AT&T?s leading smartphone devices, AT&T MEAP supports three primary web applications: sales force automation, which provides sales organizations with a complete view across all facets of a customer relationship; field force automation, which provides field service workers with access to real-time customer, inventory and other job-related information; and IT support, which empowers IT technicians with real-time, virtually anywhere access to time sensitive, incident and problem management information.

Businesses using AT&T MEAP can host their web application on premise or in an AT&T data center, providing on-demand access to applications and reducing overall support and overhead costs. Professional services for AT&T MEAP deployment can be performed by AT&T, by a customer?s IT staff or by systems integrators.


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