Now that Borders' online bookstore, powered by Kobobooks.com is live, we hope that Borders will start shipping their $149 reader. The bookstore has almost 156,000 titles to choose from, and a quick perusal shows prices similar to Barnes and Noble and Amazon. You can check it out yourself here at Borders.com ebookstore.
They list the Kobo eReader, Aluratek Libre, Sony Toucch Edition PPRS-600 and Sony Pocket Edition PRS-300 for sale on their website. Any eBook reader that works with standard Adobe ePUB Adept DRM should work with Borders ebooks, since they're actually Kobo books.
These books are not compatible with Kindle readers since those don't work with the Adobe ePUB format (c'mon Amazon, start supporting ePUB!).
Nice to have competition.
-------------------- Lisa Gade Editor in Chief, MobileTechReview