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RIM Announces BlackBerry App World Updates
      #38060 - 07/30/10 02:53 PM

RIM today announced updates to BlackBerry App World. BlackBerry App World now supports new payment options, includes enhanced discovery and search features, and introduces a new user identification system called BlackBerry ID. Here is more details on the new features in BlackBerry App World:

New Payment Options

BlackBerry App World will support new payment options in addition to PayPal. Customers will be able to purchase applications using major credit cards, including Visa and MasterCard, in various countries around the world. RIM is also working on integrated billing with various carriers to enable BlackBerry App World purchases to be applied directly to the customer?s monthly bill from those carriers.

Easier Application Discovery

BlackBerry App World adds new tabbed sections for various lists of applications. Users can horizontally swipe or scroll to quickly view the Top 25 Free Apps, Top 25 Paid Apps and Top 25 Themes, as well as lists of Newest Apps and Recently Updated Apps.

QR barcode scanning is also supported, allowing users to scan a QR code associated with an application from anywhere ? the web, print ads, brochures, etc. BlackBerry App World will quickly find the related application and automatically open the application's information and download page.

BlackBerry ID

BlackBerry ID provides customers with a device-independent user identification (ID) used with BlackBerry App World. It enables new payment options, including credit cards and integrated carrier billing, and allows customers to seamlessly transfer their personal library of free and purchased apps when they switch to a new BlackBerry smartphone.

The newest version of BlackBerry App World is available for beta preview to customers in the United States and Canada from BlackBerry Beta Zone (www.blackberry.com/beta).




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