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Apple reports quarterly earnings, making more money than ever
      #38862 - 10/18/10 10:30 PM

You've got to hand it to Apple, a company that makes pricey products sold in chic boutiques, yet manages to sell more product and make more money that ever. Though gross margins were down to a still very healthy 36.9 percent vs. 41.8 percent a year ago, Apple posted a record revenue of 20.34 billion US dollars and a quarterly profit of 4.31 billion. Sales of Macs, iPhones and iPads were up while iPod sales were down, as that segment faces saturation and competition from smartphones including Apple's own iPhone 4.

Apple sold 3.89 million Macs during the quarter, a 27 percent unit increase over the year-ago quarter. The Company sold 14.1 million iPhones in the quarter, representing 91 percent unit growth over the year-ago quarter. Apple sold 9.05 million iPods during the quarter, representing an 11 percent unit decline from the year-ago quarter. The Company also sold 4.19 million iPads during the quarter.


Lisa Gade
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