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Sony Introduces the NEX-C3 to Replace the NEX-3
      #40787 - 06/08/11 09:09 AM

Sony today introduced the new alpha NEX-C3 interchangeable lens camera with an APS-C sized sensor that's even smaller and lighter than the NEX-3, and it comes in a variety of colors. Here is more info:

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera?s size and achieves a body weight of just 225g (approximately 8 ounces) ? nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.





The resolution of the camera?s large Exmor APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video. The large, DSLR-sized sensor also lets users produce pro-quality background defocus effects, whether shooting HD video or stills.

A new in-camera ?Picture Effect? setting lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. ?Picture Effect? options include Partial Color, Retro Photo, Pop Color, High Contrast Monochrome, Posterization, High-key and Toy Camera. There?s also a ?Soft Skin? effect that removes wrinkles and blemishes from portrait subjects.

Tilting for comfortable viewing at any angle, the high contrast 3-inch (measured diagonally) Xtra Fine LCD features TruBlack screen technology for high-contrast images with rich, deep blacks. This is an ideal way to compose shots and judge the effect of adjusting picture settings, even when viewing outdoors in bright sunlight.

Improved energy efficiency boosts battery life to a generous 400 still shots per charge ? a more than 20 percent increase from the both the NEX-5 and NEX-3 cameras.

3D Sweep Panorama mode captures extra-wide images that can be viewed in 3D on a 3D television with compatible 3D glasses. Auto HDR ?stacks? a high-speed burst of three successive exposures to capture extreme shadow and highlight details in a single frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically combine six exposures to capture smooth, low-noise images. This avoids hand-blur and subject-blur when shooting in available light.

Joining the range of E-mount interchangeable lenses, the SEL30M35 is currently the world?s lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 0.95 inches (2.4 cm), making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects. Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimized aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation whether shooting stills or HD video. The macro lens is supplied with a matching lens hood.
Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the Smart Accessory Terminal of NEX-C3 and other E-mount cameras. Powered directly by the camera, the flash requires no batteries, making it ultra-compact and light weight for travelling. With a generous GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it?s ideal for creating natural fill-in and bounce flash effects with portraits and everyday shooting subjects.

Firmware update for NEX-5, NEX-3
A firmware upgrade (Version 4) adds the new ?Picture Effect? function to existing NEX-5 and NEX-3 cameras. It also adds a Peaking function to assist with more precise manual focusing. This upgrade will be available June 20th and can be downloaded from: (www.esupport.sony.com).

Pricing and Availability
The new NEX-C3 ultra-compact digital camera will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost about $650. It will also be offered in black only with a 16mm lens (model SEL16F28) for about $600.

The new SEL30M35 E-mount Macro lens will be available this October for about $250 and the HVL-F20S flash will be available this August for about $150.

The camera kits, macro lens and new flash will all be sold at Sony retail stores (www.sonystyle.com ) and other authorized dealers nationwide.




Check out our review of the Sony alpha NEX-5
http://www.mobiletechreview.com/camera/Sony-NEX-5.htm




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