MobileTechReview Forum, News and Reviews: Amazon Launches Kindle Cloud Reader

In one quick move, Amazon has an answer to Google Books cloud services and Apple's ban on in-app purchases. Today Amazon launched Kindle Cloud Reader that works on Safari on Mac and PC, Safari on iPad, and Chrome on all platforms. Here is more info:

Today, Amazon.com announced Kindle Cloud Reader, its latest Kindle reading application that leverages HTML5 and enables customers to read Kindle books instantly using only their web browser - online or offline - with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them. Kindle Cloud Reader with its integrated touch optimized Kindle Store is available starting today for Safari on iPad, Safari on desktop and Chrome at www.amazon.com/cloudreader

Features of Kindle Cloud Reader include:

- An immersive view of your entire Kindle library, with instant access to all of your books
- Start reading over 950,000 Kindle books instantly within your browser
- An embedded Kindle Store optimized for your web browser makes it seamless to discover new books and start reading them instantly
- New Kindle Store for iPad is built from the ground up for iPad?s touch interface
- Your current book is automatically made available for offline use, and you can choose to save a book for reading offline at any time
- Receive automatic software updates without the need to download new software
- Select any book to start reading, customize the page layout to your desired font size, text color, background color, and more
- View all of the notes, highlights, and bookmarks that you?ve made on other Kindle apps or on Kindle
- Sync your last page read across your Kindle and free Kindle apps so you can always pick up where you left off

Kindle Cloud Reader is available for Safari on iPad, Safari on desktop and Chrome starting today. Kindle Cloud Reader on the iPad is optimized for the size and unique touch interface of iPad. Without even leaving the app, customers can start shopping in the Kindle Store and will find a unique and immersive shopping experience built specifically for iPad?s Safari browser.

Kindle Cloud Reader will be available on additional web browsers, including Internet Explorer, Firefox, the BlackBerry PlayBook browser, and other mobile browsers, in the coming months.

Amazon.com customers can start reading their Kindle books immediately using Kindle Cloud Reader at www.amazon.com/cloudreader

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