MobileTechReview Forum, News and Reviews: RIM Gives App Store New Look and Name, BlackBerry World

Gearing up for the BlackBerry 10 launch later this month, RIM has changed its app store from BlackBerry App World to simply BlackBerry World. Here's more info:

In the coming weeks, BlackBerry customers will also see the new name on BlackBerry PlayBook tablets, followed by BlackBerry smartphones.

The BlackBerry World storefront offers a sleek experience that lets our customers discover incredible apps to personalize their BlackBerry smartphone and PlayBook tablet, so they can kick back with some of the hottest entertainment and social networking apps around. When they're in work mode, they can find great new ways to get access to the information they want and need, and boost their productivity. It all starts on the home screen, where the carousel shows off what's new and exciting.

Apps and games have their own channels, and each one offers up a wide range of categories. Customers can scope out top lists, as well as new arrivals. And if they find a cool new app? They're able to share it with their friends over BBM, Facebook and Twitter or simply tap their smartphones together and invite them to download it-- just like that.

To check out the new look of the app store visit http://appworld.blackberry.com/webstore/

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