LG today announced that the next flagship device from LG will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company's new "G" premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been introduced will continue unchanged. LG's premium 4:3 display smartphones will be rebranded as simply "Vu:" going forward.
As part of the campaign leading to the company's new product announcement on August 7, LG has started a social network campaign where anyone can send in video clips to show their love for the LG brand. Video clips will be selected and posted on LG's multiple online channels and shown on the company's outdoor billboards in New York City's Times Square and London's Piccadilly Circus.