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Sony Introduces Sony Alpha NEX-5T Camera with NFC and WiFi
      #45191 - 08/27/13 10:50 AM

Sony today unveiled a new NEX camera model, the NEX-5T. The versatile Sony Alpha NEX-5T compact system camera combines a stylish, ultra-compact design and the creative capabilities of interchangeable lenses with large-sensor image quality, speedy Auto Focus (AF) and the convenience of NFC (Near Field Communication) one-touch for easier Wi-Fi connectivity. Here's more info:



Inside the new camera is a large, high-resolution 16.1 effective megapixel Exmor APS HD CMOS sensor – identical in size to the sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, allowing for richly detailed DSLR-quality still images and full HD videos.

The new NEX-5T camera will come in a kit with the sharp, compact SELP1650 motorized zoom lens, which measures only about 1.2 inches thick when fully retracted. The lens contains built-in Optical SteadyShot image stabilization for clearer handheld images and has a smooth power zoom dial that is particularly useful during video shooting.



NFC and Wi-Fi Convenience

The new α NEX-5T camera is the first Sony interchangeable lens camera to feature NFC, giving the extra convenience of one-touch wireless connectivity with compatible Android smartphones and tablets. A connection is activated automatically as soon as the mobile device touches the camera, allowing for immediate image and video sharing between devices.

For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos between compatible devices through use of Wi-Fi and Sony’s PlayMemories Mobile application, available for both the iOS and Android platforms.

Additionally, a “Smart Remote Control” feature on the NEX-5T utilizes Wi-Fi to send a live image preview to a wirelessly connected camera or tablet, allowing it to act as a remote viewfinder, adjust common photographic settings and release the shutter button. It’s a unique, fun feature that can be used for framing and shooting group portraits that include the photographer, and can be activated using either NFC one-touch or Wi-Fi connectivity.

Fast Hybrid AF

In line with last year’s NEX-5R model, the new NEX-5T camera also features Fast Hybrid AF auto focus technology, which combines phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation. The intuitive focusing system uses 99 phase-detection AF points arrayed on the image sensor to detect a subject’s distance and quickly lock focus. Then, contrast-detection AF confirms extremely fine, precise details.

In Speed Priority mode, the camera will switch automatically to phase detection tracking AF to track fast-moving action accurately in each frame up to 10 frames per second.

Expanding PlayMemories Camera Apps Platform

The growing range of downloadable PlayMemories Camera Apps add more fun and exciting features to the NEX-5T camera. Shooters can pick from a range of free and nominal cost apps to broaden creative options and experiment with new photography effects.

There are 15 apps currently available, including “Direct Upload,” which allows photos to be uploaded directly to Facebook and now Flickr as well, with support for additional services scheduled for the future. Other fun applications include “Motion-shot,” which can combine several different shots from an action-series into one creative photo, “Time-Lapse,” which takes several photos over a series of time and stitches them together to create time-lapse photography, and several other creative and teaching tools.

Design and Control

The new NEX-5T camera features a fully programmable control dial and Fn (function) button – a versatile combination for photographers accustomed to the flexibility and direct control of a DSLR camera. The camera’s intuitive touch-screen LCD can flip downwards for high-angle shots over crowds, or upwards up to 180 degrees for easy arm’s length self-portraits. It also has a touch-shutter function for added convenience.

New Sony α Accessories

A range of optional accessories offers stylish protection for the camera. Designed in a range of colors to fit the NEX-5T and NEX-5R cameras including black, pink, orange and green, the LCJ-EBA case is a thin, light body jacket that allows full use of the new camera’s NFC function.

The new LCS-EMJ is a soft carrying case with an expandable structure that accommodates any E-mount camera and lens ranging from pancake prime lenses to longer telezoom models.

For convenient power supply, the new versatile BC-QM1 battery charger doubles as a handy power source for smartphones and cameras. This compact battery charger is ideal for travel with a retracting plug and universal voltage AC10-240V (50/60Hz).

Pricing and Availability

The NEX-5T compact system camera will be offered in silver, black and white for about $700 in a kit with a compact, versatile 16-50mm motorized zoom lens (model SELP1650) or as a body-only for about $550. It will be available for purchase in early September.

The new camera is compatible with Sony’s ever-growing assortment of E-mount interchangeable lenses. In total, 16 different lenses are now available including several premium models from Carl Zeiss and G Lenses.

The new LCS-EBA body jacket, LCS-EMJ carrying case and BC-QM1 battery charger will be available this September for about $25, $40 and $60, respectively.

The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.










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