T-Mobile announced today it's launching a major network program to upgrade its 2G/EDGE coverage with 4G LTE. The company plans to complete 50% of the work this year and expects the program to be substantially complete by mid-2015. T-Mobile will also begin deploying 4G LTE in new 700 MHz A-Block spectrum this year once the transaction is final, with the rollout of this powerful low-band spectrum in full swing through 2015. Here's more info:
Less than one year since launch, T-Mobile's 4G LTE network already reaches 210 million people in 273 metro areas nationwide. Building on the unprecedented pace of its LTE rollout, T-Mobile is now kicking off a major new program to upgrade its 2G/EDGE network with 4G LTE. The company plans to complete 50 percent of the work this year alone, and expects the program to be substantially complete by the middle of next year. The upgrade will provide customers who currently experience 2G/EDGE coverage new access to 4G LTE, and many already covered by 4G LTE will enjoy access to 4G LTE in even more places. In addition, T-Mobile plans to begin deploying 4G LTE this year in the new 700 MHz A-Block spectrum the company is in the process of acquiring.
In addition to these network updates, T-Mobile announced it is pushing back against misleading competitive claims through a new primetime television ad that began airing in primetime last night - and the company has demanded Verizon cease and desist with its well-known map ads.
T-Mobile has taken legal action demanding that Verizon cease and desist the carrier's network map advertising, arguing that Verizon has cherry-picked a single network technology to depict in its ads rather than accurately reflecting the many technologies widely in use today. T-Mobile reaches over 230 million people nationwide with 4G HSPA+, which provides 4G coverage in many locations where LTE has not yet been rolled out. This is in addition to T-Mobile's nationwide 4G LTE coverage.