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Sony Introduces New Products in SmartWear Range
      #47545 - 01/09/15 03:58 PM

Sony introduced new products, partners and experiences to its evolving SmartWear range, including a sleek stainless steel edition of SmartWatch 3, new Lifelog collaborations, and concept wearable devices, including a multi-sensor, waterproof headset prototype, from Sony Corporation, designed for optimising performance and providing real time insight on the running track. Here's more info:



At CES last year, Sony first showcased SmartBand SWR10, a 24/7 wearable device; fully waterproof (rated IP58) despite its exposed microUSB port. A light, unobtrusive wearable that first featured Sony's modular approach - the independent "core concept" and it allowed the technology to be worn in different colours and styles, to suit individual taste and personality.

Over the past year, Sony Mobile has worked with creatives and brands from across the lifestyle, fashion, and design spectrum to explore custom apparel, establishing collections for Sony SmartWear from the likes of Jack Vartanian, ALTEWAISAOME, and Ted Baker - and most recently, the popular women's lifestyle brand, ROXY.



After launching in partnership this past Autumn with Google, SmartWatch 3 is Sony's latest generation "SmartWatch". Sony unveiled the new stainless steel edition of SmartWatch 3, rolling out globally from next month.

SmartWatch 3 in beautiful stainless steel matches contemporary with timeless aestheticism for a premium look and feel. It features a 1.6" 320�320 TFT LCD Transflective display for visibility in bright sunlight, and is of course water protected2, rated IP68 - it charges via a standard microUSB port.

To further broaden the range of wearing styles available, Sony also unveiled a new SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch 3 with any standard 24mm watch strap; available from the early part of 2015.

Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality - featuring native music playback, intelligent sensor technology and a unique inbuilt GPS sensor.

Golfshot and iFit are two developers already creating Android Wear experiences with SmartWatch 3�s standalone capability, for both performance on the course and track respectively - from January, every SmartWatch 3 user will have exclusive access to the premium Golfshot and iFit apps out of the box.

Sony also announced a new collaboration with Virgin Atlantic - to explore SmartWear initiatives together, to develop unique solutions using Sony's SmartWear products to support operational activities and enhance the customer service experience for Virgin Atlantic customers. More news will follow over the coming months.



Sony is teaming up with a variety of lifestyle and health apps, so you can get the most out of the services you already love and discover new ones, to complement your SmartWear and Lifelog experience. Starting soon, Lifelog will enable you to:

-Access Recipes on IFTTT for intuitive connections between Lifelog and your favourite apps
-Develop healthy habits with Habit Monster, so you can learn more about yourself within Lifelog
-Use Withings Smart Body Analyzer and its other connected health devices, to monitor your weight, BMI, and body fat in Lifelog

For more info visit www.sony.com






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Check out our latest smartwatch reviews at:
Moto 360 Review
Samsung Gear 2 Review
LG G Watch R Review


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