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Sony Ericsson announces Z555 seriously fashionable phone
      #29341 - 01/07/08 02:06 AM

And it looks like there will be a US version, in the guise of the Z555a! Here's the press release:

Sony Ericsson today revealed the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It?s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement.

Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth? Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

?The Z555 is designed to reflect your look and attract attention,? said Sven Totte, Head of Style Marketing at Sony Ericsson. ?We?ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.?

Sony Ericsson Z555 ? A statement of style

* Gesture Control ? manage calls with a wave of your hand
* Hidden display ? for an uninterrupted finish
* Everchanging themes to suit the season
* Sleek design accessories to complete your look

Make a statement
Whether at work or at play, you have a personal style that?s all your own ? a style and look that the Z555 sets off perfectly. With a unique diamond reflective finish on the front, and sophisticated details, it truly reflects your personality. Choose between Diamond Black and Dusted Rose and you will soon get noticed.

Just wave the interruptions away
The Z555 incorporates Sony Ericsson?s handy Gesture Control, letting you easily mute the phone or snooze its alarm without having to interrupt what you?re doing. When a call comes in, a simple movement of your hand back and forth over the phone mutes the ringtone. Similarly, sweep your hand over the phone when using it as your alarm clock to put it into ?snooze? mode. Works like magic!

Stay informed ? discreetly
The Z555?s outside display shows you who is calling even without opening the clamshell. When it?s in idle mode, the outside display remains discretely invisible?with no compromise to the design.

The latest look
Just like you, the Z555 changes its look to fit the suit the season. The colours and designs that appear within the phone?s themes, effectively the look of the menu system and home screen, can update automatically as the year goes by. Linked to the phone?s calendar, the Z555 knows when it?s time for that summer look to give way to the fall. It even saves something special for big events like News Year?s Eve!

Indulge your passions on the go
The Z555 allows you to grab that spare moment in a taxi to catch up with your favourite band or even book. Store your favourite music tracks or audio books on the phone and sort them by chapters, albums or artists. Tune in to FM Radio for the weather, traffic or the latest celebrity news.

Snap the action as it happens
The Z555?s 1.3MP camera ensures that you?re always in a position to snap the action as it happens. Take a picture of a potential new purchase and send it as a picture message to a friend or upload it directly to your ?blogsite? so that everyone can share what you?ve been up to.

Accessorise to complete the look
Any stylist will tell you that no look is complete without the right accessories. The Design Collection offers four different stylish leather bags that complement
your style and protect your phone at the same time. This Collection offers creative and stylish carrying solutions that fit with your phone and your style.

The Z555i is an EDGE/GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q1 2008. The Z555a is an EDGE/GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

The Design Collection will be available in selected markets from January 2008.



Diamond design
Gesture control
Hidden OLED monochrome display
Dynamic themes
Navigation key
Picture wallpaper
Wallpaper animations


1.3 megapixel camera
4x digital zoom
Picture blogging

Entertainment & News

Bluetooth stereo (A2DP)
Media player
3D games
FM radio
Video viewing
RSS feeds

Communication & Messaging

Vibrating alert
Instant messaging
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)


Bluetooth technology
USB mass storage
USB support


Alarm clock
Phone book


Stereo Portable Handsfree

Facts and Figures

Size: 95 x 49 x 16.5 mm
Weight: 95 grams

Colours: Diamond Black, Dusted Rose

Screen: 262,144 colour TFT
Resolution: 176 x 220 pixels
Size: 1.9 inches

External screen: OLED monochrome
Resolution: 128 x 36

Phone memory: Up to 12 MB
Memory Stick Micro (M2) support

Talk time GSM: Up to 8.4 hrs
Standby time GSM: Up to 360 hrs

Availability and versions

Z555i EDGE/GSM/GPRS 900/1800/1900
Z555a EDGE/GSM/GPRS 850/1800/1900

Available in selected markets from Q1 2008


Lisa Gade
Editor in Chief, MobileTechReview

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