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Microsoft Zune Adds Hispanic Music
      #29969 - 04/08/08 09:59 AM

Microsoft's Zune team today announced a collaboration with MSN Latino and partnership with Remezcla.com to be the exclusive music sponsor for each site. The partnership will bring together the most trusted, renowned and visited sites among the Hispanic community, creating a powerful tool for artists to authentically connect with online consumers. The new co-branded online platform will launch on April 15, maximizing the reach among Hispanic and Spanish-language online sites. Here is more info:

"The new alliance lets consumers discover new music and artists in an environment that's familiar, while giving them a convenient and consistent purchase experience through Zune Marketplace. Through the announced digital platform, Zune and these cross-promoters will gain a significant reach and breadth among the Hispanic online community.



Belanova will have prominent placement on the Zune Marketplace homepage and be artist of the month on MSN Latino in May.

The arrangement with MSN Latino gives Zune the exclusive naming rights to MSN Latino?s music channel, which will be rebranded as Zune M?sica through 2009. The collaboration between Zune and MSN Latino will include all pages within the MSN Latino Zune M?sica music channel including editorial, graphics, photos, in-page video, special-event coverage and sponsorships related to music, such as the Latin Grammys and Latin Billboard Music awards. Additional support provided by the Zune-MSN Latino collaboration will include a Zune-branded artist of the month and deep links into Zune Marketplace when users want to buy music of featured artists.

Remezcla.com is a network of bilingual sites showcasing cutting-edge local Latino and Latin American cultures. Launched in New York City in 2006, Remezcla.com has established itself as the premier source for local and international trends in Latin music, visual arts, film, nightlife, current events and more. This year, Remezcla.com is expanding to markets nationwide, including Chicago, Los Angeles, Miami and San Francisco, and will partner with other online and social networking sites, such as MySpace Latino.

Through the Zune and Remezcla.com partnership, Zune will be the exclusive portable music device and online music store for Remezcla.com users.

Remezcla.com resources will include exclusive content, integrated Zune branding and promotions through 2009.
Online users will be able to venture across sites, download music and join the Zune Social, which is a social networking music community. Through these partnerships Zune will play a key role in music discovery and will continue to bring Latino music lovers the artists and content they can connect with."





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