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T-Mobile Announces Tony Hawk Sidekick LX
      #30366 - 06/05/08 01:52 PM

T-Mobile USA has aligned with one of the world's greatest action sports stars, Tony Hawk, for a multiplatform partnership that includes the creation of a limited edition T-Mobile Sidekick LX device, presenting sponsorship support and programming for Tony Hawk's Boom Boom HuckJam 2008 North American Tour, and events benefiting the Tony Hawk Foundation. Here is more info:



As one of the most renowned professional skateboarders in the world, and a respected ambassador of the ever-popular action-sports world, Tony Hawk has brought attention to the sport of skateboarding on a mass level, becoming a household name and role model for his fans, while maintaining an authentic edge among his core peers. Through close collaboration with Tony Hawk, T-Mobile is providing Sidekick enthusiasts with a limited-edition version of the popular T-Mobile Sidekick LX this summer.

Tony puts his personal design on the iconic device by giving it a true skateboard look. The bottom cover of the device is outfitted to resemble and feel just like the top of a skateboard, including a texture like grip-tape and eight simulated screws. The limited-edition Sidekick also features a slate-grey shell, accented with blue and white designs, and Tony?s well-known hawk graphic. A customized Tony Hawk theme will be included on the device featuring an exclusive video of Tony performing tricks, a Tony-inspired background, and skate-themed swivel screen open and close sounds.

In addition, the T-Mobile Sidekick LX Tony Hawk Edition will be the first Sidekick to ship with video record, play and share. It also includes other enhancements such as a more personalized Web browsing experience, stereo Bluetooth support, easier downloads and more options for theme and background personalization.

?I?ve been a loyal Sidekick user since the first model that launched back in 2002; I use my Sidekick for everything from staying connected to friends to keeping my hectic schedule on track,? said Tony Hawk. ?I?m excited to be collaborating with T-Mobile to create a brand new, custom Sidekick LX that will represent action sports, as well as my own style.?

To support the availability of the T-Mobile Sidekick LX Tony Hawk Edition, T-Mobile will launch a national consumer promotion and also implement programming for the Tony Hawk Foundation and the annual Tony Hawk?s Boom Boom HuckJam action-sports tour. For the national promotion, beginning this summer, T-Mobile Sidekick will offer consumers and Sidekick fans alike a chance to win the ultimate prize package that will include a trip to Los Angeles and an opportunity to meet Tony in person, including a VIP pass to attend his annual charity event, Stand Up For Skateparks, in Beverly Hills, Calif., benefiting the Tony Hawk Foundation. More information on the promotion, including full contest entry rules and restrictions, can be found at www.sidekick.com later this summer.

This summer, all Sidekick LX customers will receive an over-the-air update that includes the new functionality that is integrated in the T-Mobile Sidekick LX Tony Hawk Edition, such as video recording and playback ability, an alarm clock, stereo Bluetooth support, and Bluetooth file transfer support. The limited-edition Sidekick also features all of the great functionality that Sidekick LX customers have grown accustomed to, such as seamless Web browsing; a dynamic MySpace experience, available for download; instant messaging; e-mail; and a best-in-class keyboard.

Key features of the T-Mobile Sidekick LX Tony Hawk Edition include:

Iconic swivel screen and full-QWERTY keyboard (manufactured by Sharp)
WQVGA screen with high-definition LCD technology
Stereo Bluetooth support
Web browser and JavaScript support
Personalized Web surfing: full-page layout similar to a PC or standard Sidekick screen-size layout to scroll and read a page; use Mini Page to zoom out on an overview of an entire Web page; save images from Web pages to the microSD card
Record, play and share videos: record videos using the camera; receive video attachments from e-mail, picture messaging, or sideload videos to the microSD card; play video using the built-in media player; share videos via e-mail, Bluetooth support or picture messaging
Easy downloads: install and use downloads without the need to restart the device; set a theme as the device?s default instantly
Built-in music player that supports MP3 and AAC
Mood lights: customizable light settings for various communication alerts including SMS, MMS, IM, phone, e-mail, Web browsing and organizer reminders
Customized MySpace Mobile application available for purchase through the Download Catalog

Current Sidekick customers will have a chance to be the first to upgrade to the T-Mobile Sidekick LX Tony Hawk Edition in July through www.t-mobile.com or by calling 1-800-T-MOBILE. It will be available nationwide soon thereafter at select T-Mobile retail stores and dealers. All customers will be able to pre-register on www.sidekick.com and will receive a notification to alert them when it is available. Please visit www.sidekick.com for T-Mobile Sidekick news and updates.




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