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Microsoft Sells over 1.5 Million Windows Phone in the First Six Weeks of Launch
      #39477 - 12/21/10 04:36 PM

Microsoft today released its Windows Phone 7 sales number as Windows Phone 7 manufacturers sold over 1.5 million phones in the first six weeks of Windows 7 phone launch worldwide.

Here are the details of Achim Berg, a marketing VP from Microsoft, chatting with MS News Center:

News Center: Windows Phone 7 has been in market for almost two months now worldwide, how are sales going?

Berg: Sales are ramping well as our reputation is growing for offering users a unique experience and are in line with our expectations ? especially when compared to other new platform introductions. With a new platform you have to look at a couple of things, first of all customer satisfaction. As I mentioned before, we?ve seen great response on the complete mobile phone experience.
Learn more about Windows Phone 7

Another is phone manufacturer sales ? phones being bought and stocked by mobile operators and retailers on their way to customers. We are pleased that phone manufacturers sold over 1.5 million phones in the first six weeks, which helps build customer momentum and retail presence.

We know we have tough competition, and this is a completely new product. We?re in the race ? it?s not a sprint but we are certainly gaining momentum and we?re in it for the long run.

We believe that to succeed in mobile you need, first of all, a great product, and we think we have that. What we?re hearing from our customers is that they?re thinking the same way. Additionally, early customer survey data on the overall software experience is very positive and the willingness to recommend our phone is very high. That?s really good for us.

What we see as well is that people like the new design and the different approach that we?ve taken. On the developer side, our tools are really good and leverage the skills they already have. Developers are validating that the tools make it easy to make great apps and games quickly ? we have more than 4,000 apps in our marketplace. With more pouring in daily, this is an enviable pace for any new platform.

And just as we did something different with the phone, we did similarly with advertising. Our campaign, with the ?Really?? ads, is completely different advertising, and it?s very gratifying to see the positive response we?ve received. Our campaign has been well-accepted and shows that our product has been correctly targeted.


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