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Android now number 1 in marketshare, Windows Phone 7 starts slow
      #39847 - 01/31/11 04:10 PM

According to the research firm NPD, mighty iOS is now second in marketshare, and Android has taken the lead in US sales in Q4 2010. Android gained 9 percent from Q3 to Q4 2010, and now comprises 53 percent of the US consumer smartphone market.

Windows Phone 7 grabbed just 2 percent, though to be fair, the totally new platform only launched in Q4 and it's only available on 2 out of the big 4 US carriers. Windows Phone 7 is tied with webOS for marketshare, according to NPD.

US Smartphone OS marketshare sales in Q4 2010:

1. Android 53%
2. Apple iOS 19%
3. RIM 19%
4. Windows Mobile (the old OS) 4%
Windows Phone 7 and Palm/HP webOS each have 2%

Top Five Handset Models Were All Smartphones in Q4 2010

Based on U.S. consumer purchases of mobile phones in Q4 2010, for the first time there were no feature-phone handsets in NPD's top five ranking. All top-selling mobile phone models were smartphones, as follows:

1. Apple iPhone 4
2. Motorola Droid X
4. Apple iPhone 3GS
5. Motorola Droid 2

The iPhone 4 is still the top selling handset, and it will be interesting to see if iOS takes the lead again once the phone is available on Verizon in the coming weeks.


Lisa Gade
Editor in Chief, MobileTechReview

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