We are minutes away from the keynote event at the BlackBerry World. 3D glasses are on the table and 2 of the 3 large screens are in 3D. We will bring you the keynote coverage. So stay tuned.
Mike Lazaridis took the stage and started the keynote. Mr. Lazaridis believes this is the age of personal mobile computer and gives us a few numbers:
150 million BlackBerry smartphone sold, 10% of that sold in the last quarter 595 carrier and distribution partners worldwide 250K BlackBerry enterprise server 370K registered developers 17.5K employees working on the BlackBerry Playbook
The BlackBerry PlayBook is the center of the keynote.
According to Mr. Lazaridis, CTOs say that the biggest concern for deploying tablets in the enterprise is thief. BB Bridge allows enterprise to deploy tablets safely, so when the tablets are stolen, your most sensitive data is not lost.
RIM has 3000 apps at the launch and a lot more to come. For example:
RIM partners with Adobe in a big way to bring Air and Flash content to the BlackBerry PlayBook. Adobe believes the Flash and Air content will breath new life into the dying art of publishing paper magazines. Adobe released CS 5.5 for the BlackBerry PlayBook developers and new updates and software coming in June.
RIM also sends a loud message "we will play with everyone" with introduction of Steve Ballmer of Microsoft onto the stage. Mr. Ballmer is here to talk about Bing on the BlackBerry. Starting today, Bing will be preferred search and local app for the BlackBerry devices, default search in web browser and maps. By this holiday season, Bing will integrated into BB OS and have a hook into many BlackBerry OS apps, like universal search, social search, photo search, local deals and other local content discovery. Microsoft will also team up with RIM to promote Bing on BlackBerry. Here are some screens of Bing on BlackBerry in Action:
With Mike leaving the stage, he announced that everyone here is getting a BlackBerry PlayBook 16GB!
Now app demos on the BlackBerry PlayBook including Vevo, Podcast, FourSquare integrated into BBM 6, kobo ebook readers with chat:
Now the games. Of course we have to have the awesome guys from Unity. They are helping hundreds developers to bring their games to mobile platforms. They are demoing Samurai II on the BlackBerry PlayBook:
Now demoing Contacts, Calendar and email (all accounts and services) running without Bridge and natively on the BlackBerry PlayBook:
RIM also demo'd Android Apps running on the BlackBerry PlayBook mostly to show how to use the PlayBook hard to control Android apps that need button controls: such as tap the bottom and swipe to bring up Android menu keys, navigation bar for "Back" action, etc. RIM says it's very easy to bring Android apps to the BlackBerry PlayBook.
The Amazing Tribe, TAT, is on stage now showing 3D content.