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Fossil to Launch Android Powered Wearables
      #46193 - 03/19/14 06:11 PM

Fossil has announced they are working together with Google supporting the extension of Android into wearables with Android Wear. As part of the launch, Google also announced the release of a Developer Preview of Android Wear, helping them build rich wearable experiences for their existing Android apps. No specific products were announced from Fossil, but this what Greg McKelvey, Chief Strategy and Marketing Officer for Fossil Group had to say:



Fossil Group is a $3.3 billion global fashion accessories business with a portfolio of brands that includes many of the premier fashion and global lifestyle brands in the world. "We are an innovation and design-driven company that creates watches, jewelry and handbags that our customers fall in love with every day," said Greg McKelvey, Chief Strategy & Marketing Officer for Fossil Group. "We believe we are uniquely positioned to develop and bring to market products for our fashion customers that marry the beauty of our designs, the promise of our brands and now the function of new technology. Although still very much in the formative research and development stage, we are committed to playing an active role in the push toward wearable technology and helping to shape the fusion of fashion and technology."









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