When it comes to units like the P7010, they seem fairly comparable. In fact, I'd say Fujitsu is doing a good job of cloning the TR series, even offering their own version of XBrite (Crystal View). I see them for around same price here in Northern CA, so it comes down to which you like better. The specs are fairly comparable with the Sony still having a nicer display, and the camera (if that camera is useful to you).
-------------------- Lisa Gade Editor in Chief, MobileTechReview