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Sony Ericsson Launches Its Korean Market with Xperia X1
      03/16/09 10:19 AM

Sony Ericsson today announced the launch of its business in Korea. It will cooperate with SK Telecom, its partner to launch the premium touch, arch-slider phone Xperia X1 smartphone. Read our review of the Xperia X1 at: http://www.mobiletechreview.com/phones/Sony-Ericsson-Xperia.htm

More on today's news:

To launch the Xperia X1 with Windows Mobile and a WIPI Platform, Sony Ericsson Korea cooperated with SK Telecom, the distributor of the product, to customize the X1 in consideration of the local Korean customers. The result was the development of three new panels - "My smart panel," "DAUM panel" and "My PC panel" and the localization of the ?SPB panel? in Korean for the local user?s convenience. The sales of the Xperia X1 will start within March.



?My smart panel? is a wireless Internet service for smart phones developed by SKT, which provides users easy access to online services including mail, messenger and internet browsing. ?DAUM panel? is a customized service by Sony Ericsson which gives users instant access to services found on the DAUM portal, such as mail, web search and T-story whilst ?My PC panel? allows users to experience ubiquitous and individualized media services by connecting the mobile to the content and software of a PC through WiBro. In addition, the ?SPB panel? is a great panel which gives quick finger-friendly access to everything you need in a second.

Specific to the Korean market, additional components and accessories including a battery with charger, a 4G micro SD card installed with the movie Spiderman 3 will accompany every purchase of the Xperia? X1. The first 1,000 customers will get their names engraved on their X1 and a luxurious leather phone case for free, making it truly personalized.

?We are very excited to establish Sony Ericsson?s presence in Korea and firmly believe that we have the right product to offer to Korean consumers,? said Hirokazu Ishizuka, Corporate Vice President and Head of the Asia Pacific region. ?Working closely with our strategic partner, SK Telecom, we will build the Sony Ericsson brand awareness and increase our mindshare within the marketplace.?

?Xperia X1 is truly a personalized phone which offers smart-phone users an innovative yet premium mobile multimedia experience,? said Youn-hee Han, Head of Sony Ericsson Korea. ?Worldwide, it is the first time that the Xperia X1 has been customized with four panels to suit a local market needs, and it is a clear indication of Sony Ericsson?s commitment to the market.?

Additionally, over 60 SK Network and Sony Korea service centres and contact centre(Call Center:1588-4170) have been set up to support the after-sales service for Xperia X1.

Users can download the X1 Korean video manual and various panels for free on the X1 website: wwww.xperia.co.kr

Sony Ericsson XperiaTM X1 ? At a Glance

Design

* Sliding qwerty keypad
* Xperia? panels
* Optical joystick navigation
* Navigation key

Connectivity

* Quad-Band EDGE 850/900/1800/1900 MHz
* Tri-Band HSPA 900/1700/1900/2100 MHz
* Data Transfer (HSDPA 7.2 Mbps & HSUPA 2Mbps)
* S-GPS & A-GPS
* Bluetooth? technology
* Modem
* USB support
* WLAN

Windows Mobile? Operating System 6.1

* Microsoft? Outlook Mobile: email, contacts, calendar, tasks
* Microsoft? Office Mobile: Word, Excel, PowerPoint
* Synchronization
* Internet Explorer? Mobile
* Windows Media? Player Mobile
* Windows Live?
* Exchange ActiveSync?
* Utility Applications: file explorer, calculator, pictures & video, notes

Camera

* Auto focus
* 3.2 megapixel camera
* Photo light
* Video recording (MPEG-4 real time over 30 frames compression format)

Multimedia

* Video streaming (3GPP Play)
* Video viewing (H.264/AAC Codec)
* USB 2.0 mass storage device support
* Bluetooth? stereo (A2DP)
* Standard 3.5mm Stereo Audio Output
* Windows Media Player Mobile
* Java VM(MIDP 2.0/CLDC 1.1)
* 3D games
* MP3 Music tones
* FM radio

Internet

* Internet Explorer? Mobile
* Opera 9.5 browser
* Web Surfing Browser
* RSS feeds

Communication and Messaging

* Audio calling
* Video calling (H.263)
* SMS / MMS (GSM 7it/KSC5601)
* Email (POP/IMAP/Push-mail)
* Predictive text input
* Speakerphone
* Vibrating alert
* Flight mode

Organiser

* Editing and reading Office document
* Reading Adobe Acrobat Reader?
* Alarm clock
* Calculator
* Calendar
* Handwriting recognition
* Notes
* Phone book
* Tasks

Facts and Figures

* Size: 110 x 53 x 16.7 mm
* Weight: 158 grams

* Available colours
* Solid Black
* Steel Silver

* Main screen: 65,536 colour TFT
* Resolution: 800 X 480 pixels (WVGA)
* Size: 3 inches

Memory

* Internal Memory
* Phone memory: up to 256 MB / Flash rom: 256MB / Rom 256 MB
* External Memory
* microSD? memory card support (4GB microSD card bundled)





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