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Sony and Best Buy Team Up on Speaker Systems
      08/18/09 10:07 AM

Today Sony and Best Buy announced a new line of audio products, the ALTUS line. The two companies worked together on nearly every aspect of the new product offering.

Featuring a stylish assortment of wireless music systems, speakers, and home theater products, the ALTUS line offers a variety of simple, easy, and effective solutions for experiencing premium audio throughout the home.

Here?s a few details on the products that make up the exciting new ALTUS line:

? Two iPod docking systems designed to enhance and expand home listening experience -- ALT-SA31 multi-room iPod package with three separate components: an iPod/iPhone docking station and two high-output wireless speakers, plus an AM/FM tuner and S-AIR remote control with an LCD display with metadata. The powerful new AIR-SW10i iPod dock features a compact docking station with two built-in speakers and a wireless subwoofer that can be tucked away easily.



Sony?s AIR-SW10Ti iPod dock consists of a compact docking station with two built-in speakers and a wireless subwoofer that can be easily concealed. This powerful new model has a maximum output of 60 watts RMS and includes both an infrared remote control and FM tuner capabilities. The AIR-SW10Ti system can also be used to transmit wireless audio to compatible ALTUS and S-AIR products. The ALT-SA31iR system will retail for approximately $700 and the AIR-SA10Ti model will retail for about $400. Each unit is available today for pre-sale on www.sonystyle.com and will be available in September at Best Buy locations nationwide, along with other select retailer partners.



? Two multi-room PC audio packages ? the ALT-SA32PC, featuring a transmitter that connects to a PC via USB, plus two high-output wireless speakers, or the ALT-A33PC that has an identical transmitter, but includes a universal receiver that can connect to a variety of audio products with its RCA outputs, enabling wireless streaming of music from computers to most existing music systems



Both packages include unique music management software that has the ability to tap into existing playlists on your computer in programs like iTunes and Windows Media Player. Additionally, this software facilitates the creation of new music ?channels? using the digital music library of a connected PC. Each of these two PC systems is compatible with the entire ALTUS family of products as well as all of Sony?s S-AIR accessories.
The ALT-SA32PC package will sell for approximately $500 and the ALT-A33PC for about $200. Each can be pre-ordered today on www.sonystyle.com and will be available September in Best Buy locations nationwide, along with other select retailer partners.


? ALT-SA34R Socket Speaker Package -- Plug speakers directly into any home power outlet with the small, unobtrusive S-AIR wireless speakers

This ALTUS product is compatible with all S-AIR enabled transmitters and features two small, unobtrusive S-AIR wireless speakers that plug directly into any power outlet in the home. The speaker system also includes an S-AIR remote control highlighted by an LCD display for viewing music metadata.
The ALT-SA34R Socket Speaker Package will retail for about $350 and is available for pre-sale today on www.sonystyle.com. Next month, the package will hit Best Buy stores nationwide, along with other select retailers, for about $350.


? Expand audio in up to 10 additional rooms throughout the home by connecting compatible ALTUS or S-AIR devices (sold separately) to the BDV-E500W 5.1 Channel Blu-ray Disc Home Theater System (announced earlier this spring.)

The BDV-E500W Blu-ray Disc home theater system features both wireless rear speakers and wireless multi-room audio capability. With the addition of compatible ALTUS or S-AIR devices (sold separately), audio from the BDV-E500W system can be expanded in up to 10 additional rooms throughout the home.



This Blu-ray Disc system is also BD-Live capable via a rear Ethernet connection. BD-Live allows users to access content including additional scenes, short subjects, trailers, interactive games and more. It also enables easy firmware updates to assist in keeping the player up-to-date with the latest Blu-ray Disc media and features.

The unit also supports the latest advanced audio codecs, including Dolby TrueHD and Dolby Digital Plus, DTS-HD High Resolution Audio, and DTS-HD Master Audio decoding as well as bit-stream.

Sony?s Digital Media Port, included on the BDV-E500W, allows for easy connection to the included iPod cradle and the ability to connect other portable music players (optional cradles sold separately). The model also features Precision Cinema Upscaling technology for outstanding picture quality, and Sony?s Xross Media Bar (XMB) graphic user interface for easy menu navigation and operation.

The BDV-E500W is currently available at Sony Style stores, Best Buy and other authorized retailers for approximately $800.





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