We have submitted a new version of Fruity Match to the App Store, it's currently under review.
This new version includes:
Landscape play (left or right handed);
A much improved introduction help screen;
A fruit values score card shows when you tap the score;
And a configurable level change (levels change gradually like in current version OR in settings you can choose to have the level changes to be sudden: all fruits on the screen are replaced by new ones at the new level).
Currently Facebook is still required to register for a high score nickname but the requirement to login each time to just upload a high score has been removed, that was just plain silly . We are still working on adding non-Facebook accounts to Fruity Match, we just need some more database testing and a couple of UI changes before this can go live.