Sure, the Zenbook Prime is a seriously gorgeous looking 2.86 lb. laptop with a metal unibody design that's sturdy as heck. But its real claim to fame is the excellent full HD 1920 x 1080 matte IPS display in a 13.3" casing. There's nothing like having room for all your app's palettes and watching 1080p movies without scaling. The Zenbook Prime runs on third gen Intel Core i5 and Core i7 ULV CPUs with Intel HD 4000 graphics. It has a backlit keyboard, SSD drives, USB 3.0 ports and it's a fast performer. Once again, Asus is making a strong move to sit at the top of the Ultrabook heap. We've spent two weeks testing the UX31A, and the details are in our full review. And yes, we'll also be reviewing the Asus Zenbook Prime UX32VD soon!