Sprint introduced "Epic Mini Movies," a series of short movies that take stereotypical "epic" moments from various movie genres and puts a twist on those moments to highlight the smartphone's media hub features. Here is more info about Sprint's new Epic mini movies and the Samsung Media Hub features:
Sprint and its agency Goodby, Silverstein & Partners developed several unique Epic Mini Movies across several areas, such as the Epic Scream, Epic Punch, Epic News, Epic Suspense, Epic Kiss, Epic Chase, Epic Sound Effects, Epic News and Epic Villain. These moments appear throughout the advertising campaign across several formats, including TV, print, online and out of home. The movies were designed with the dual purpose of showing how the device can deliver a cinema-like experience so users can download and watch movies on the go at 4G speeds, and they provide inspiration for user-generated content. To view the Epic Mini Movies go to www.sprint.com/epic
In addition to the entertainment capabilities of the smartphone, the campaign also highlights the unique combination of other features of Samsung Epic 4G, such as the ability to download content over the Sprint 3G or 4G networks without being tethered to Wi-Fi, front and rear-facing cameras, mobile hotspot which allows for up to five Wi-Fi enabled devices to connect to the Sprint 3G or 4G networks via the device, the slide-out QWERTY keyboard, and the smartphone?s Super AMOLED touch-screen for a viewing experience that is second to none.
Samsung Epic 4G from Sprint is the first Samsung Galaxy S smartphone with access to Samsung Media Hub, an easy-to-use mobile video store that offers an extensive library of acclaimed films and TV programming that launched recently. Samsung Media Hub will be included as part of the Sprint campaign in print and online ads. With Samsung Media Hub, TV and movie aficionados can access their favorite titles and download them in a matter of minutes or stream them for immediate viewing on the device using the Sprint turbo-charged 4G network. A robust collection of movie and TV show titles are available on Media Hub with Samsung adding more first-rate content providers to the content library in the future.
Adding Media Hub content to Samsung Epic 4G is quick and easy. Simply scan through the Media Hub library on the phone and select the movies and TV titles to download. Movies are available for rental for $2.99 to $3.99 or purchase for $9.99 to $17.99. TV episodes, including next-day programming, can be purchased for as low as $1.99. The price range for renting and buying content will depend on whether the title is a new release or older programming. In addition, full seasons of TV shows are available to buy from Media Hub. Prices will depend on the number of episodes included in the season and how recently the programming originally appeared for broadcast (excludes taxes).