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Built Announces New Bags, Cases and Sleeves for Apple Products in 2011
      12/31/10 10:30 AM

Built today launched a new collection of sleeves, bags, and cases that custom fit the iPad, iPhone 4, MacBook, and MacBook Pro. The line will be available for domestic ship April 1, 2011. In addition to specialized versions of its signature neoprene sleeves and bags, BUILT will also debut hard and soft cases for the iPad and iPhone 4 in new materials including polycarbonate and silicone. Here is more info on these new accessories:

For iPad

Ergonomic Hard Case



Made from polycarbonate?the primary material used in bullet-resistant glass?this hard plastic case provides superior protection through an innovative design. Its raised, contoured frame is easy to grip when viewing both vertically and horizontally, and it also prevents your iPad from wobbling on a flat surface. Shock-absorbing double-reinforced corners stabilize and cushion your iPad in the event of impact. Finally, full access is available to buttons and ports while you work or play.

MSRP: $39.99
Colors/Pattern: Opaque Black, Opaque Fireball, and Opaque Graphite Grid


Neoprene Messenger Bag



Even when it?s in a hard or soft case, you?ll travel light with this slim cross-body bag for the iPad. Two interior pockets and one exterior pocket store keys, cables, a charger, and accessories. There?s also a convenient access port for headphones and grips on the bottom of the bag for easy removal of the iPad.

MSRP: $59.99
Color/Patterns: Slate, Graphite Grid, and Rain Drop

Neoprene Sleeve

This protective neoprene sleeve is an insurance policy against bumps and scratches for your iPad. Its plush inner lining helps safeguard the screen from nicks during travel and stores easily in bags.

MSRP: $29.99
Patterns: Graphite Grid and Rain Drop

Neoprene Envelope

The form-fitting design secures an iPad in a hard or soft case so it stays safe when you?re on the move. Its plush-lined front inner panel helps protect the screen from scratches and an interior zip pocket stores your keys or a charger.

MSRP: $39.99
Color/Patterns: Fireball, Graphite Grid, and Rain Drop


For iPhone 4

Ergonomic Hard Case

This durable hard plastic case is constructed from polycarbonate, the primary material in bullet-resistant glass. Its rigid molded back and double reinforced corners safeguard your phone from any hard knocks it might encounter. Thanks to its easy-to-grip ergonomic design, your iPhone is less likely to fall through your fingers when you?re talking or texting. It also handles beautifully when gaming or watching videos horizontally.

MSRP: $24.99
Colors/Patterns: Opaque Black, Opaque Graphite Grid, Opaque Rain Drop Mini, Translucent Fireball, Translucent Lemon Lime Fizz, and Translucent Paradise Pink

Silicone Soft Case



Unlike other soft cases with straight angles, the ergonomic hourglass design offers a secure grip that won?t slide out of your hand whether you?re talking, texting, viewing videos, or gaming. Interior ribs also secure your iPhone 4 in place so it won?t shift inside the case.

MSRP: $19.99
Colors: Silicone Black, Silicone Fireball, Silicone Lemon Lime Fizz, and Silicone Paradise Pink

Neoprene Phone Sleeve

This neoprene sleeve?s form-fitting design and plush inner lining offer equal parts security and style. When you?re ready to take your iPhone out of its sleek mobile home, simply pinch the bottom grips for easy access.

MSRP: $19.99
Color/Patterns: Fireball, Graphite Grid, and Rain Drop


For MacBook and MacBook Pro

Neoprene Sleeves
Custom fits 13", 15, or 17" MacBook or MacBook Pro

These protective neoprene sleeves are tailored specifically to your computer. Their plush inner lining helps protect the finish of your MacBook or MacBook Pro and they?re also checkpoint friendly.

MSRP 13" and 15": $39.99
Color/Patterns: Fireball, Graphite Grid, and Rain Drop
MSRP 17?: $39.99
Patterns: Graphite Grid and Rain Drop

Neoprene Portfolio
Custom fits 13" or 15" MacBook or MacBook Pro

A streamlined bag that provides protection and makes traveling anywhere with your MacBook or MacBook Pro a breeze. It also has room for files or magazines in its exterior pocket.

MSRP 13": $69.99
Patterns: Graphite Grid and Rain Drop
MSRP 15": $69.99-79.99
Color/Pattern: Slate and Graphite Grid

Neoprene Messenger Bag
Custom fits 15" or 17" MacBook or MacBook Pro



Finally, all of your Apple products can travel safely together as one happy family! This messenger?s main compartment fits a 15" or 17" MacBook Pro, while the middle pocket accommodates a 13" MacBook or MacBook Pro. There?s also a pocket that custom-fits your iPad, and two additional pockets for your iPhone, chargers, and keys.

MSRP: $79.99-89.99
Color/Pattern: Slate and Graphite Grid

Neoprene Tote Bag
Custom fits 13" or 15" MacBook or MacBook Pro



Its built-in sleeve has a plush inner lining that protects your MacBook or MacBook Pro. A roomy interior zip pocket secures your iPhone and keys, while two additional compartments fit chargers, folders, and magazines. Its reinforced sides and bottom provide added protection, and extra-firm neoprene straps help prevent slippage.

MSRP: 13": $69.99
Patterns: Graphite Grid and Rain Drop
MSRP 15": $79.99
Pattern: Graphite Grid

For more info visit www.builtny.com



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Check out our iPod and iPhone product reviews:

SuperTooth Disco Bluetooth Stereo System
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OtterBox Defender and Commuter iPad Cases
Ballistic Hardcore iPhone 4 Case



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