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iPad Case Review: Sena Florence Portfolio Case for the New iPad 3rd Gen Review
      05/24/12 08:03 PM

iPad Case Review: Sena Florence Portfolio Case for the New iPad 3rd Gen Review

Editor's Ratings (1-5): 4.5

What's Hot: Great quality, solidly built, offers extra features.

What's Not: The built-in stand needs some work in the upright angle.

Reviewed by Tong Zhang

Sena makes several leather cases for the new iPad 3rd gen, and each of them has their own style and design. The Florence Portfolio case is unique as it comes not only in a portfolio form but also includes a third insert that you can use to attach a paper notepad and a dual purpose pen for writing both on the paper pad as well as on iPad's screen with its capacitive tip. The Sena Florence Portfolio case for the new iPad is built with top quality full grain leather and comes in three color options including black, brown and red.


The Sena Florence Portfolio case is a serious case for users who want to protective their tablet from daily wear and tear as well as from shocks and bumps in a bag or drops. The case has a leather tablet holder that's reasonably thick, and soft microsuede-like interior. The case covers the back and sides of the iPad as well as the front bezel around the display. The case's middle insert has soft interior as well and won't scratch your iPad's screen when you close the case. The insert has three storage slots facing the front, two for the included paper notepad and other papers, and the third one for the included pen with a capacitive stylus on the other tip. The front cover of the portfolio case is also built with thick leather and lined with micro fiber and has a large pocket for documents as well as four business card/credit case sized slots and an ID slot with clear cover.

The Sena Florence Portfolio case for the new iPad has a strong snap shut closure tab that can secure the tablet and other content inside of the case. The closure tab also extends on the back to work with the front cover as a built-in stand. The case feels extremely well built with genuine European leather that's smooth and shiny, and has serious stitching. Corners and edges of the case feel stiff and strong, and should provide good shock protection should you drop the iPad in the case. With the extra insert, the stylus and the notepad come the extra weigh and bulk, as the Sena Florence Portfolio case adds 14.4 ounces to your new iPad.


The Sena Florence Portfolio case for the new iPad offers a lot of features including cutouts for all ports and buttons. The case is designed for both the iPad 2 and the new iPad 3rd gen, not all cutouts line up perfectly on the new iPad but they all work fine nonetheless. The case has three cutouts on the top of the new iPad for the power button, the top mic and the audio jack, and all of these line up with the intended button and ports. There is only one cutout on the side and it's perfectly aligned with the volume buttons and the screen lock button. The bottom 30-pin connector cutout is almost centered, but just a bit off. You shouldn't have any trouble using the included sync/charge cable with your new iPad, but we tested it with an external battery pack that had a bulkier connector base, the edge of the cutout for the 30-pin connector did get in the way. The rear camera is almost lined up with the cutout, but the camera has full view without anything blocking the lens. The rear speaker gets dotted cutouts to let the sound through.

In addition to the obvious extra storage slots inside of the front cover, it also works as a built-in stand. The break of the front cover allows you to fold it back and tug it under the other side of the closure tab, and let the tablet stand on the small section of the break. The stand should give you two viewing angles, a flatter one for typing and a more upright one for media watching. The stand works smoothly and steadily on the flatter angle, but you will need some breaking in of the leather spine that holds the back of the case and the front cover together a lot more before you can comfortably use the stand in more upright viewing angle. It's not stable when the case is new and the leather hasn't been broken in.

The middle insert also hides a nice feature: a magnetic closure strip that can automatically turn on or off the iPad's screen. The magnet isn't very strong though, so be sure to firmly touch the middle insert to the tablet holder to active the magnetic auto wake/sleep feature.


A solid and classy looking case, the Sena Florence Portfolio gives your new iPad plenty of protection from scratches, nicks, bumps and even drops. It's a functional case with all necessary cutouts and some additional storage places as well as a traditional note-taking method with the included paper notebook and a pen/stylus. It also has a built-in stand and magnetic auto wake/sleep cover. The case uses high quality material and shows good craftsmanship. The case isn't light thanks to the extra features, and it will take some use and bending before you can use the stand in more upright angle.

Price: $119.95
Web site: Sena Cases


Buy it from Amazon Black version

Buy it from Amazon Brown version

Buy it from Amazon Red version


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